Blending CRM and CMS to create modern, personalized user experience

In a land of Salesforce and Drupal, what do you use for what? How do you achieve the modern personalized experiences students and site visitors demand, while getting the most benefit out of each tool. This session will dive into leveraging Drupal, Salesforce and the Communities platform across a University setting. You'll walk away understanding the challenges and ideas on how to navigate the CRM and CMS space.