Stop hearing “I can’t find anything on your site” by avoiding these common higher-ed navigation pitfalls

This presentation covers some very common pitfalls when designing information architecture and website navigation for higher ed sites. These anti-patterns contribute to frustration and confusion for students, parents, and other external website users. Examples of common pitfalls include listing items in alphabetical order, navigating by internal organizational structures, and using audience-based navigation structures.

In this presentation, you will learn how to approach reorganizing your website navigation to serve your external users and better match their mental models and expectations. You’ll come away from this presentation with tips and techniques to create a better user experience overall.

Who should attend: Project managers and strategists, UX designers, frontend and backend developers, and anyone with interest in how a website should be organized.